Leadership

President

Brian Gottlieb

With more than 20 years of experience working in public policy and politics, Brian has been an integral part of many successful ballot initiatives and political campaigns across the nation.

Most recently, as a Managing Director at Purple Strategies, he consulted for some of the Nation's most recognizable brands, working to help them with public affairs, brand and reputational challenges. 

Brian's clients include the Republican National Committee, National Republican Congressional Committee, Republican Party of Kentucky, Senator Elizabeth Dole, Senator Richard Shelby, Congressman Brett Guthrie, Governor Arnold Schwarzenegger, Anheuser-Busch, Altria, Bayer, Reynolds America, Miller-Coors, Feld Entertainment, The Pharmaceutical Research and Manufacturers Association, Gorton’s, and the National Fisheries Institute, in addition to the 2008 Romney Campaign among others.

Brian began his career on Capitol Hill with former U.S. Representative Peter Torkildsen (R-MA). Since then, he has held positions in Federal Government Relations for both the American Society for Microbiology and the American Chemistry Council. In 2002, he joined Voter/Consumer Research (the firm that conducted research for President George W. Bush in 2000 and 2004) as a Vice President.

 

From 2008 until joining Purple Strategies, Brian ran his own research firm, Got-Focus LLC.

Brian received his focus group training from the Riva Training Institute in Bethesda, Maryland. He holds a Master of Arts degree from American University’s School of Public Affairs and a Bachelor of Arts degree from Hobart College. He has lectured at Hobart and William Smith Colleges, and is an annual lecturer at the George Washington University School of Political Management. He lives with his wife and children in Northern Virginia.

He is a member of:

Gisella Emiliani Lazerson, Qualitative Research

Gisella is an experienced focus group moderator with over 16 years of experience moderating focus groups, in-depth interviews, in-store interviews and ethnographies. Her expertise includes managing multicultural qualitative research projects from beginning to end including design, consulting, execution and analysis. While her expertise is in the U.S. Hispanic and Latin American markets, she also successfully conducts multi-cultural and general market groups as well as on-line focus group projects.

 

Gisella started moderating in 2001 with a small Hispanic qualitative research company, Rieger Research in New York City. She then went on to work at Synovate (now Ipsos) in Miami as Hispanic Qualitative Research Project Director. Gisella has moderated among all of the US Hispanic and Latin American origin groups. For the past three years she has been a consultant at MasterCard’s consumer insights department for Latin America and the Caribbean. This position has increased her experience in the finance industry as well as sharpening her skills on the quantitative side, particularly using qualitative results to inform quantitative studies. Gisella is a member of QRCA.

Myrtle Andrew, Fielding & Data Processing

Myrtle has more than 13 years of experience managing polling data, most recently with Voter / Consumer Research. She is fluent in SPSS data processing and has worked with polling data from everything from national to local campaigns. Myrtle is an expert in weighting and quota setting methodologies. In addition to her undergraduate degree, Myrtle holds both MBA and MIS degrees from the University of Maryland.

Tracy Slaubaugh, Project Management & Reporting

Tracy’s skills in design and reporting in PowerPoint make her valuable to any research team. Tracy has worked with some of the best research firms in the nation including, Public Opinion Strategies, Strategy One, and Purple Strategies. In addition to her reporting skills, she helps to keep our projects on time and on budget.

The GSR Team

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Alexandria, Virginia 22314

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